While sitting in the hospital lobby waiting for a friend to get done with her check-up, i took a glance at the the people around me. The men seemed to be lost in thought, and the four women to my left appeared to be intrigued in their magazines, three of which held Cosmopolitans. As my curiosity grew i found myself delving into the sexual content that filled the pages between the sexy model on the front cover and pantene advertisement on the back.
When you look at the cover of a magazine you generally look at the title first, however when you look at the cover of the cosmopolitan magazine you cant help but look at the subtitles all of which contain some sort of SEX related material. I have always heard the statement "SEX sells," but this magazine is not using sex to sell a product, rather its intentions are to sell sex as a product.
Who is the magazine trying to reach? Cosmopolitan's intended audiences is young women, anywhere from ages as young as sixteen to twenty-seven. Cosmopolitan reaches this audience through sex related topics. The influence of the magazine is tremendous, particularly when the article titles intale information such as:
- "22 smart, SEXY skills every Cosmo girls NEED to now"
-"75 tricks for nights when you want to be just a little naughtier"
-"The surprising touch that whips a guy on date #1"
-"SEX after sundown"
Check for yourself on the website below:
http://www.cosmopolitan.com/
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