Monday, January 26, 2009

What are Commercials really about?

Every time my girlfriend turns on the TV, I sigh in exasperation. TV today, to me, seems as though it has become more about commercials seeking to sell, influence, and manipulate the youth, rather than entertaining the audience.



I find the commercial extremely irritating not only because the music is awful but because the song is about selling chicken nuggets.

My question is why would McDonalds advertise their chicken nuggets through a song like this?

-Is it because they have ran out of ways to advertise them?
Or
- Is it because years of advertising have perfected the methods and techniques to entice the audience?

The following link discusses how many ads Americans see on average everyday, how the audience is often the product, how ads often like to appeal to the audience's (consumers) emotions as a way to sell their products. Me for example, the McDonalds commercial appealed to my emotions in the sense that i was irritated by it.

http://library.thinkquest.org/17067/influence/nfinfluence.html

Once you check out the link above, ask yourself just how easily influenced are you. Would you eat a chicken nugget now?

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